Trade Show Booth Types

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Still deciding on the size, location, or configuration of your next trade show space?

We have compiled the four major booth configurations that you will see at most trade shows. Is this true for all shows like E3 or ConExpo, no. However, it will give most smaller exhibitors a good starting point and comparison.

Click on the booth type options below for visual examples, definitions and tips on maximizing your buyer interactions and building an effective exhibit that sells. Also, for insider information on marketing and cost-saving techniques click on the General Tips tab.

As you have questions about the booth types available to you as an exhibitor please contact us for the most comprehensive information.

(1) Perimeter Booth

(2) Inline Booth

(3) Peninsula Booth

(4) Island Booth

(1) Perimeter Booth

Perimeter booths are inline booths along the perimeter walls of the exhibit hall.

TIP: Take advantage of the higher back wall height restrictions to allow more design options to attract buyers to your booth. Maximize this height allowance to increase exposure – e.g. hanging your signage along the back wall of your booth which will appear several feet higher than your neighbors in regular inline booths.

(2) Inline Booth

Inline booths are also referred to as “linear” booths. These booths generally have only one side exposed to an aisle and are arranged in a series along a straight line.

TIP: Inline booths have specific height restrictions to ensure your neighbors have visibility. Be sure to design your booth within these regulations so height adjustments do not need to be made on site.

(3) Peninsula Booth

A peninsula booth is exposed to an aisle on three sides and is comprised of a minimum of 4 booths and are at least 20’ deep. There are two types of peninsulas: 1.) One which backs up to linear booths (a peninsula booth that backs up to inline booths has certain restrictions designed so the booths behind are not blocked) and 2.) one which backs up to another peninsula, also referred to as a “split island booth”. Be sure to discuss possible alterations to the booth behind your split island booth with your sales representative.

TIP: Peninsulas have more visibility because they are open to traffic on three sides. Peninsulas also have more flexibility regarding height options and booth design and layout. Maximize the height allowance to increase exposure by hanging signage on the back wall or hanging from the ceiling directly over your booth.

(4) Island Booth

An island booth is a booth that is 20’ X 20’ or larger and is exposed to traffic from all four sides.

TIP: Maximize traffic exposure from all four aisles by leaving all four sides open when designing your booth. This will maximize entrance options into your booth from the aisles.

Trade Show Booth Types

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