Project Description

Gamify the gym? When Creative Fitness Marketing (CFM) needed an immersive exhibit in as little as five days, they knew exactly who to call. Focus Displays. CFM was debuting their revolutionary program “MYZONE®”. MYZONE® is a chest strap and monitoring system that transmits heart rate, calories and effort in real time to a live display and wirelessly uploads that data to a logbook that can be accessed online or through the free MYZONE® Lite App. MYZONE® is the only exercise tracking system in the world that is able to provide real-time feedback of exercise intensity as well as wirelessly upload exercise data that has been stored, making the technology simple and convenient for everyone to use.

Focus Displays designed, fabricated, and built the entire exhibit in 5 business days! That’s right from initial design rendering to install date, the project was completed on time and within budget. Attendees instantly recognized MYZONE® due to their massive 20 foot circular sign and 16 foot ID towers. Once in the booth, six 4 foot wide monitors projected their software demos to individuals with wireless audio headsets. Café tables and chrome stools provided a semi-private meeting area for one-on-one demos. See below for the MYZONE® testimonial by their North American Marketing Director Nick B.